Innovation
We never let fear of failure limit our creativity, and we’re open to change whenever good ideas present themselves.
People
We treat people like they are our most important asset, because they are.
Passion
We’re passionate about what we do and that inspires passion in others.
people in an office having fun
Our Mission

Our mission is to develop dramatically better juvenile products and build a great company. Dramatically better products redefine the most important attribute in their category. Great companies care about more than financial success.